Value a domain, website, store, app, newsletter or audience in about a minute. See what it earns, what similar assets sell for and what it would cost to rebuild, then talk to an appraiser about the number you can defend.
Your figures stay in your browser. Drag across the map and click to plant a flag.
Pick an asset, enter what you know and judge ten quality checks. The estimate updates as you go and shows its working.
Saved in this browser only. Add several assets to see the total and where the value sits.
Three independent views of value, combined and stress-tested. Every assumption is visible and every source is listed.
We project owner earnings five years out, fade growth toward 2% and discount them at the return a buyer demands. Small online assets trade at required returns between 28% and 55% a year, which is why a business earning $100,000 usually sells for two to four times that. Better quality lowers the rate, and the studio shows the rate it used.
Marketplaces publish sold multiples of annual profit. We place your asset inside a range for its type using the quality index, then adjust for growth and size. Thin-margin assets blend in a revenue multiple. Domains have no earnings to multiply, so the studio scores length, extension, wording, industry, age and quality against patterns in sold-comps data.
Cash spent, your hours at an hourly value, and the cost of winning the audience again. This sets a floor for strategic buyers and carries the most weight when there are no profits yet. Change the hourly value and unit costs under Assumptions.
Where an asset lands inside its range depends on the quality index. Typical sold averages sit near the middle.
An asset with profits weighs market 50%, income 35% and cost 15%. Without profits, market 60% and cost 40%. A domain with no income weighs market 80% and cost 20%. You can override all of this in the results panel.
Read this as a range, not a quote. Marketplace averages describe small, mostly self-reported businesses, and any single sale can land at half or double the average. The studio is indicative and is not a certified appraisal or financial advice.
The Integrated Reporting Framework describes six capitals an organisation draws on and affects. Applied to digital assets, they turn a vague feeling about quality into six things you can inspect and improve. The capitals are a lens on the ten quality checks, not extra value stacked on top.
Select a capital to see what it covers and which checks feed it.
A lot of what drives price is checkable in public sources before anyone signs anything. The scan in the studio runs the first three of these from your browser for a domain or website address. The rest are one click away.
| Source | What it shows | Why it moves value |
|---|---|---|
| RDAP registration records | Registration date, expiry, registrar, status | Real age, transfer readiness, and whether the seller controls the name |
| Internet Archive Wayback Machine | Capture history by year | Continuity of use, and past content that could carry a spam or trademark risk |
| DNS over HTTPS | Address and mail records | Does it resolve, is email set up, is it parked or live |
| Tranco ranking | Popularity rank among top sites | Independent signal of authority and steady traffic |
| Common Crawl | Web graph and link data | Who links to the asset, and whether those links are earned |
| Lighthouse and the HTTP Archive | Speed, accessibility, page weight | Technical health and footprint compared with the web at large |
| Google Trends | Demand for the topic over time | Whether the niche is growing, steady or fading |
| WIPO Global Brand Database | Registered trademarks | Conflicts that can destroy the value of a name overnight |
Public sources describe the past. They do not replace statements from payment processors and ad networks, which an appraiser will ask for.
Software agents are good at the repeatable parts of valuation work: they perceive by pulling data from open sources, plan which checks apply to this asset, use tools to run them, and log each step. People are better at judging what the evidence means. The ten-step checklist is built for either: tick a step when you hold the evidence for it.
The studio gives you a range. An appraiser makes it defensible for a sale, a negotiation, a loan or a business plan.
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